Making fun of airplane fare has been a comedic staple for years. It’s funny, because it’s true. Food tastes different (usually bad) when you’re 35,000 feet in the air. The combination of altitude, cabin pressure, and low humidity inside an airplane has the effect of dulling your taste buds… by as much as 30%. Some ingredients simply taste different in the air than they do when you are on the ground. While some manufacturers have taken steps to combat this effect on the taste of food, no one has attempted to do the same for beer. Until now…
Hong Kong-based airline Cathay Pacific has specially brewed a new beer to be for the pressurized cabin environment of an airplane. Betsy Beer is brewed with a wheat base to combat bitterness, vitamin B for restorative properties, and 10% more carbonation than standard beers. Higher carbonation has the effect of stimulating the taste buds.
Unfortunately, Betsy Beer will only be available on Cathay flights between Hong Kong and the UK for the time being. Hopefully, other airlines and brewers will take notice and the days of drinking flat, bitter beers on planes will be a thing of the past.
Check out Betsy Beer’s video for full details.