Prince Officially Has His Own Color

There’s Now a Purple… Just for Prince

In an press release on August 14, 2017, Prince’s estate and Pantone announced that there is officially a custom shade of purple just for Prince.

New York, August 14, 2017 – The Prince Estate, alongside Pantone Color Institute™, the global color authority, announced today the creation of a standardized custom color to represent and honor international icon, Prince. The (naturally) purple hue, represented by his “Love Symbol #2” was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on tour with the performer before his untimely passing at the age of 57. The color pays tribute to Prince’s indelible mark on music, art, fashion and culture.

Prince’s association with the color purple was galvanized in 1984 with the release of the film Purple Rain, along with its Academy Award-winning soundtrack featuring the eponymous song. While the spectrum of the color purple will still be used in respect to the “Purple One,” Love Symbol #2, will be the official color across the brand he left behind….

The Estate is in conversation with various partners about collaboration on products that incorporate the custom The Prince Estate and Pantone Unveil Love Symbol #2 logo color.

If you’ve never dealt with the graphic design or printing industries, you may not know who Pantone is or what they do.  Essentially, they are in charge of colors; providing the method of standardization and naming for shades of colors in the printing (and now online) world.

If you don’t know who Prince is… well, welcome back from your coma.

Original article here.